Magento

Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store.

Magento was acquired in 2018 by Adobe for $1.68bn

Search Engines

A well-designed and beautiful website is a waste without visitors. Achieving top search engine rankings is a key source of traffic, at least initially, for most websites. While there are so-called "blackhat" methods that can "trick" search engines into higher rankings, the results are often short term and come with the risk of banishment from the top search engines.